Note: Sample case study — request the full anonymized PDF.
Client snapshot
An enterprise iGaming group operating four consumer brands across six jurisdictions, with a combined player base in the millions. The group had grown by acquisition, and each acquired brand had arrived with its own platform, its own vendor relationships, and its own data model. The group name is anonymized.
The challenge
The group was paying for four overlapping platform stacks and reconciling four sets of player, transaction and game data into a single group-level view through a fragile pipeline of nightly batch jobs. Marketing campaigns had to be configured four times. Compliance reporting had to be generated four times and reconciled before submission. Adding a new game studio required four integrations. The CFO had asked for a unit-cost-per-player-per-month metric that nobody could produce without a week of manual work.
Leadership wanted to replatform onto a single backbone, with each consumer brand keeping its own front-end and its own player experience but sharing wallet, KYC, CRM, content integration and reporting underneath.
The approach
We ran the replatforming over multiple phases across roughly eighteen months. Phase one was the foundation: a shared player and wallet service, a shared KYC pipeline, a shared aggregator integration layer, and a shared reporting backbone. Phase two was brand migration, one brand at a time, in order of platform fragility. Each brand kept its existing front-end during migration and was cut over to the shared services during a planned maintenance window. Phase three was front-end consolidation onto a shared component library, with each brand retaining its visual identity but inheriting the underlying engineering.
Throughout the engagement, no brand was offline for more than its planned maintenance window, and no jurisdictional certification lapsed.
Tech stack
Shared services in Go and Node, deployed to a multi-region cloud footprint. Aggregator layer normalising more than a dozen studio integrations. Shared identity through the existing vendor with a unified audit trail. Reporting backbone built on a modern data warehouse with brand-level and group-level views. Front-ends on a shared React component library with brand-specific theming.
Outcomes
The replatforming shipped on the agreed phasing. The group moved from four overlapping stacks to one. Compliance reporting consolidated into a single submission process per jurisdiction. New studio integrations dropped from four engagements to one. The CFO got the unit-cost-per-player metric on a dashboard.
Services used
Casino app development for the consolidated front-ends, iGaming API integration for the shared services and aggregator layer, casino game aggregator API work for the studio integrations, licensing and compliance for the consolidated reporting, maintenance and debugging under SLA throughout the migration windows, and security audit and penetration testing at each phase boundary.
If you are an enterprise group running on the platforms you inherited from your last three acquisitions, this is the engagement to talk to Sudonex about.